At the John Taylor Group, our programs succeed because they are built on a basic principle - offer premiums with a high perceived value that are easy to use.

Programs developed around movie tickets are an excellent example.

Movies are the single most popular form of entertainment in the U.S. Each year, over one and a half billion people go see a film. And, with multiple new releases each week, supported with paid media of over $25 million each, this is a premium that is always fresh - promoted with budgets from the movie industry.

Here is a premium that is always appreciated since it offers quality entertainment with lots of choice. Accepted at over 10,000 screens nationwide, we ensure your movie tickets are redeemable for the first run, hot releases people are already making plans to see. If your customers don't use their reward right away, it retains its full value since the pipeline of new movies never stops.

The John Taylor Group delivers a premium that is truly restriction free. Good for any film, any time, in any city. Unlike movie vouchers, these are passes your recipients use when and how they want. Incentives people redeem based on their schedule, tastes and geography - now you have a promotional item that is eagerly anticipated and appreciated.

Equally important, our experience has proven that movies are an efficient way to launch flexible, turnkey programs that can support a majority of promotion objectives.

Regardless of whether you are running a regional or a national program, geography is not an issue since we work with hundreds of chains, as well as the smaller, independently owned theaters.

The John Taylor Group also has the resources to help you customize any scale of program you are planning. Our design staff will work with you to ensure these incentives support your communication objectives.

While you can choose to distribute unrestricted tickets, this type of incentive works just as well for more strategic programs. Choose the genre that fits your program and we can provide tie-in possibilities with films that will appeal directly to your selected audience segment.

Movie ticket promotions never get old, never get stale, and as such are always perceived as a high value premium. The John Taylor Group has the experience and resources to take this premium and make it simple and cost effective to execute. Final cost of the tickets depends on where you are going to distribute them and the details of your promotion. For programs with very large distributions, like something in-pack or on-pack, we can work with you to run the program based on ticket redemption, which can drive the cost per ticket distributed down to well under $1.00.